Sold by: Tealium
Deployed on AWS
Tealium connects customer data - spanning web, mobile, offline, and IoT devices - so brands can connect with their customers, generate insights, and drive growth.
4.3
Overview
Deliver higher quality and more comprehensive customer data to AWS in real time to drive better insights and engagements with Tealium.
Our Customer Data Hub encompasses tag management, an API hub, a customer data platform with machine learning, and data management solutions that make customer data more valuable, actionable, and secure. More than 850 businesses worldwide trust Tealium to power their customer data strategies. How can Tealium help super-charge your AWS instance?
- Collect, unify and enrich customer data from offline and online sources (before it gets to AWS).
- Build a single customer view ready to activate across analytics, customer experience, advertising, personalization, and hundreds of other use cases.
- Use flexible and easy-to-set-up integrations with AWS (EventBridge, Firehose, Redshift, SQS, S3, and more), as well as 1,300+ other technologies.
For custom pricing, EULA, or a private contract, please contact salesinfo@tealium.com for a private offer.
Highlights
- Tealium is powered by AWS
- We work with a number of AWS customers in all verticals including Healthcare, Retail, Financial Services, Travel and Hospitality and more.
- Deliver higher quality and more comprehensive customer data to AWS in real time to drive better insights and engagements
Details
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Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Event/Audience Data Hub | Client/Server Event+Audience Data Hub | $150,000.00 |
Dimension | Description | Cost/unit |
|---|---|---|
Client/Server Event+Audience Data Hub | 120% of quoted rate per 1 Million usage units for Service usage in excess of the AUL | $75,000.00 |
Vendor refund policy
All fees are non-cancellable and non-refundable except as required by law.
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
The Tealium Customer Data Hub has far more features, capabilities and use cases than can be described in this space. Should you have further questions, please check out our product tour, our active user community or our full documentation. salesinfo@tealium.com
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By Tealium
By Twilio Segment
By Amperity
Top
10
In Data Warehouses, Streaming solutions
Top
10
In CRM, ELT/ETL, Data Integration
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25
In Automotive
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Tag Management System
Manages and deploys tags across web, mobile, offline, and IoT devices for customer data collection
Customer Data Platform with Machine Learning
Unifies and enriches customer data from multiple sources using machine learning capabilities
API Hub
Provides API-based integration capabilities for connecting customer data across systems
AWS Service Integrations
Supports direct integrations with AWS services including EventBridge, Firehose, Redshift, SQS, and S3
Multi-Source Data Collection
Collects and consolidates customer data from offline and online sources in real time
Customer Data Collection and Standardization
Standardizes data collection across multiple sources and unifies user records into a single customer view
Data Routing and Integration
Routes customer data to AWS and hundreds of additional destinations in real-time
First-Party Data Management
Collects, cleans, and federates first-party data for reliable customer insights
Real-Time Personalization
Enables real-time personalized experiences at scale based on unified customer data
Data Quality and Governance
Provides data cleaning and validation capabilities to ensure trustworthy data for decision-making
AI-Powered Identity Resolution
Patented machine learning algorithms unify customer profiles across multiple data sources, ensuring accurate and consistent identities with real-time processing capabilities for billions of customer records.
Unified Customer Data Platform
Enterprise-grade unified customer view that consolidates fragmented first-party data into comprehensive customer profiles accessible across the organization for analysis and insights.
Reverse ETL and Data Automation
Automated data operations and workflow management that transforms and monitors customer data transformations, enabling consistent data availability across the organization without requiring SQL, scripts, or manual uploads.
Customer Intelligence and Activation
Platform for leveraging unified customer data to enhance marketing effectiveness through audience segmentation, contact rate improvement, and personalized touchpoint activation.
AI-Powered Analytics Toolkit
Advanced machine learning capabilities for data modeling, decision support, revenue opportunity identification, and data quality validation for marketers, analysts, and data engineers.
Standard contract
No
No
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Customer reviews
eyob t.
PowerfulGreat for Real-Time Personalization and Cross-Channel Data Management, Data Centralization
Reviewed on Feb 16, 2026
Review provided by G2
What do you like best about the product?
The things users like best tend to be about data centralization, real-time activation, and integration flexibility real time, Rich integration ecosystem:
What do you dislike about the product?
One of the biggest themes is that the learning curve is steep. Tealium’s depth and flexibility mean it’s powerful — but that also means new users, especially non-technical marketers, can feel overwhelmed at first. Building complex segments, writing enrichment rules, or understanding all the configuration options often requires guidance, training, or trial-and-error.
What problems is the product solving and how is that benefiting you?
fragmentation across channels:
Most businesses gather data from lots of places — websites, apps, CRMs, email systems, analytics tools, ad networks, and more. Without a CDP like Tealium CDH, that data is siloed and inconsistent, which makes customer insights weak or unreliable. Tealium pulls these streams together into one real-time, unified customer view so changes in behavior are seen instantly and consistently across systems. This leads to better personalization, deeper insights into behavior, and an end to mismatched profiles.
Most businesses gather data from lots of places — websites, apps, CRMs, email systems, analytics tools, ad networks, and more. Without a CDP like Tealium CDH, that data is siloed and inconsistent, which makes customer insights weak or unreliable. Tealium pulls these streams together into one real-time, unified customer view so changes in behavior are seen instantly and consistently across systems. This leads to better personalization, deeper insights into behavior, and an end to mismatched profiles.
Yopoc Mishra
Unified customer data has improved targeting, reporting, and real‑time decision making
Reviewed on Feb 13, 2026
Review from a verified AWS customer
What is our primary use case?
My main use case for Tealium Customer Data Hub is to unify and activate client data across CRM , billing, and marketing systems. We manage server-side and client-side pixels for over 1,000 domains while using Event Stream to capture more data on the server side.
In my day-to-day work, Tealium Customer Data Hub integrates customer data across several platforms, making it ideal for marketing strategies purposes. However, the cost sometimes acts as a barrier to access.
What is most valuable?
Tealium Customer Data Hub offers several best features including data collection, user segmentation, and profile stitching for a complete customer view. The data layer is compliant with HIPAA, GDPR, ISO 2701, and other standards, along with management tools for client-side data collection. Predictive analytics help anticipate customer behavior with machine learning-driven insights, and the ability to automate corresponding actions is valuable. Data access to store and analyze Tealium Customer Data Hub data at rest provides additional insights to monitor operations or audit data practices. Reporting and dashboards help visualize data for insights and support data-driven decision making, making it easy to share reports with stakeholders.
Reporting and dashboards have made the biggest difference for me, as they help visualize data for insights and allow me to share reports with our stakeholders to support data-driven decision making.
I appreciate how Tealium Customer Data Hub stitches data from different sources in real time, making segmentation much more accurate.
Tealium Customer Data Hub positively impacts my organization through real-time data stitching from multiple sources, which helps make data-driven decisions easily and share reports with our stakeholders. Additionally, managing tags easily and flexibly with Tealium iQ and having consent management that is actually useful across all platforms has proven beneficial.
Our personalization and targeting have improved significantly with cleaner data, which has increased from 30 to 40 percent. Finance and business development now receive better reporting from unified client profiles. Having one place to manage tags and privacy preferences has saved us both time and trouble.
What needs improvement?
One area where Tealium Customer Data Hub needs improvement is that the setup is somewhat complex, and pop-up windows can be obstructive when collaborating with other team members.
Additionally, smaller teams may not be able to afford server-side capabilities due to their high cost.
For how long have I used the solution?
I have been using Tealium Customer Data Hub for almost six years.
How are customer service and support?
The support team is often quick to respond and very helpful when it comes to addressing the needs of my clients and resolving potential shortfalls or technical issues surrounding the tool.
How would you rate customer service and support?
Positive
What was our ROI?
I measured the 30 to 40 percent improvement in campaign performance and efficiency.
What other advice do I have?
Tealium Customer Data Hub has helped unify customer data, and I value reliability. It is probably best suited for larger companies that have the technical resources to maximize its potential, especially if you deal with many domains or data sources, as it is a helpful tool for acquiring customer data to manage accounts effectively through different channels.
I rate Tealium Customer Data Hub nine out of 10 according to my experience. I chose this rating because the tool has proven helpful and is very attached to revenue since it enables all other technologies to work better when you have Tealium, helping make a direct difference in value or revenue. It has also significantly improved customer experience as I have better control over understanding customer identities and preferences, directly impacting revenue and enhancing the overall experience of our clients with us.
I highly recommend Tealium Customer Data Hub as it is very well-suited for high regulatory verticals and has an edge compared to its competitors in those spaces. It is also well-suited for marketing teams that have some IT support but not a huge technical team, allowing them to quickly implement the tool and start seeing returns quickly. Tealium Customer Data Hub is the real deal, and my overall rating for this product is 9 out of 10.
Aaina M.
Comprehensive Data Unification with Real-Time Insights, Needs UI Improvements
Reviewed on Feb 11, 2026
Review provided by G2
What do you like best about the product?
I like the feature of real-time activation, which brings all customer data to one place and tracks performance. I appreciate the single customer view, allowing me to stitch together behavioral, transactional, and performance data in real-time. Now, if I want to look at customer health, I just open Tealium Customer Data Hub and view all the data to draw conclusions.
What do you dislike about the product?
I think the interface could be more intuitive. Some buttons, the landscape, help texts might need improvement.
What problems is the product solving and how is that benefiting you?
I use Tealium Customer Data Hub to consolidate all customer data in one place, linking it across platforms for comprehensive insights. It gives me a real-time single customer view, which helps in understanding customer health.
Alex S.
Robust Real-Time Data Management with Complexity Challenges
Reviewed on Feb 06, 2026
Review provided by G2
What do you like best about the product?
I like how easy it is to centralize customer data in real time with Tealium Customer Data Hub, making personalization and reporting much faster and more reliable. Real-time data centralization lets me act on customer behavior immediately and deliver more relevant experiences without delays. I appreciate the powerful real-time data management and activation. The setup, involving connecting integrations and defining data layers, was kind of easy thanks to the help from Tealium support.
What do you dislike about the product?
Some workflows feel overly complex. Learning curve can be steep so improving onboarding and simplification of interface navigation would be nice. Setting up audience rules and integrations can take many steps, so maybe more clearer templates? And even guides setup and more intuitive UI flows.
What problems is the product solving and how is that benefiting you?
I use Tealium Customer Data Hub to unify customer data, solving fragmented data issues. It centralizes profiles, improves tracking, and allows faster audience activation. Real-time data helps me act immediately on customer behavior, making personalization and reporting faster and more reliable.
Nijat I.
Unified Customer Data in One Interface with Smooth Event Verification and Integrations
Reviewed on Feb 06, 2026
Review provided by G2
What do you like best about the product?
I have been using the Tealium Customer Data Hub now for more than a year within a very small team and one of the things that I enjoy most is how it consolidates multiple sources of data into one location and maintains the data in a real-time and central place. As a result, it is much easier to access a complete customer profile with no manual data collection from different systems. I also find that setting up integration points between marketing, analytics, and CRM tools is easy; therefore, I save a lot of time during these processes as well. The activation of customer segments across multiple channels flows easily, and this has assisted me with personalizing my campaigns more effectively. The user interface is clear and reasonably intuitive; so, once you become accustomed to it, the data management and navigation are seamless and quick.
What do you dislike about the product?
When you're a regular user (like myself) there may be some features that appear rather technical when initially introduced, and creating new rules or using advanced segments require assistance or trial-and-error; although dashboards and reporting tools are useful, they are somewhat difficult to configure for a non-techie, as those are the ones most often used.. Sometimes when working with a significant amount of data it takes longer than expected to process; however this will not prevent you from doing your job every day.
What problems is the product solving and how is that benefiting you?
Tealium allowed us to create one unified repository of our customer data from many different sources, thus solving the problem of how to get a single view of all of our customers. Through real-time unification and integration with our marketing and analytics tools we have been able to quickly activate our audiences and create relevant experiences with our campaigns. This has also resulted in a large reduction in the amount of time spent managing campaigns, less errors, and greater efficiency in executing campaigns. Finally, having consistent messaging across all channels has created a better overall customer experience and made it easier for us to make data-driven decisions based on dependable and up-to-date information.